David Hendrix

My Experience

Marketing operations that connect strategy, spend, and revenue.

At Gummicube, an Airship company and the leading App Store Optimization agency, I was promoted to Marketing Operations Manager during an acquisition by Airship (formerly Urban Airship). I managed direct reports across organic (SEO/AIO) and paid channels, owned revenue operations and forecasting, and delivered executive reporting to Airship leadership.

Before that, I spent years as a webmaster, technical SEO specialist, and Google Ads manager — including consulting and teaching for state SBDCs (small business development centers). That range, from hands-on implementation to budget ownership, is what lets me translate between the technical work and the revenue conversation.

Marketing Operations Manager

• Lead marketing, growth, and revenue operations for the leading App Store Optimization and mobile marketing agency.
• Manage a seven-figure marketing budget across paid acquisition, events, and growth programs
• More than doubled annual paid search investment while cutting customer acquisition cost 18% and raising average qualified-lead value 11%
• Expanded paid search into five international markets: UK, Ireland, Germany, Australia, New Zealand
• Own lead-funnel analysis, MQL→SQL conversion, attribution, and CAC measurement; build budgets, revenue forecasts, and financial variance reporting
• Report marketing and revenue performance to executive leadership, including the CEO and VP of Finance
• Manage a team across organic search, AI search, content, and paid acquisition
• Grew event-generated leads 35% year over year across a six-figure trade show program
• Build Python, Apps Script, and AI-assisted automation that replaces manual reporting work

SEO & Paid Search Specialist

• Joined during the company’s acquisition by Airship; built the organic and paid search foundation that expanded into my current marketing operations role.

• Managed SEO, AI-search strategy, paid search budgets, and performance analysis for competitive app-marketing topics

• Supported landing-page strategy, conversion optimization, and competitive research

Webmaster + Growth Marketing Manager

• Marketed post-graduate packaging science programs for Clemson University.
• Managed WordPress, e-commerce, and learning-management platforms; grew users and course sales
• Led technical SEO, content strategy, and landing pages for paid search campaigns
• Managed Google Ads and Google Analytics, including executive reporting

Marketing + SEO Consultant, SBDC Guest Instructor

• Guest consultant and instructor for the NC Tri-County Community College Small Business Center and the SC SBDC, teaching business owners lead generation and marketing strategy
• Created technical documentation and training resources for small business development centers (SBDCs)
• Marketing and SEO consultant + event manager for the Murphy Business Association; grew event website traffic and search rankings

Website Project Manager + Google Ads Marketing Manager

• Small business digital marketing agency.

• Completed 40+ client engagements across websites, Google Ads, SEO, analytics, and digital strategy

• Managed project scope, budgets, billing, and client expectations end to end

• Performed technical audits covering SEO, accessibility, and UI/UX

Naval Nuclear Power Program

• Nuclear Propulsion Program, NNPTC Charleston
• Studied applied physics, mathematical modeling, and data analysis for operations
• Developed project management, teamwork, and leadership discipline