Website Project Manager
Technical SEO Specialist
Paid Search Marketing Manager

David Hendrix

With a background in physics, mathematics, and computer science, I’ve always been “the tech guy”. Beyond my formal education at Clemson University, I’ve spent years broadening my experiences to develop the skills needed to help businesses launch and grow their revenue streams online.

My goal is to help businesses succeed and flourish in an increasingly technological age by implementing the tools and strategies they must have to be competitive in today’s market.

My Experience

Providing effective digital strategies and technological solutions so you can get back to business.

As a Google Search and SEO consultant , I enjoy working with small businesses and nonprofit organizations to develop keyword strategies focused on growing organic traffic. I create and run digital marketing campaigns on google search that help achieve an organization’s goals.

My experiences with running three businesses over the course of my career has given me a deeper perspective on the concerns and priorities of my business community in an increasingly competitive world. In addition, I’ve worked with clients from diverse industries including medical and dental, packaging and industrial supply, and education and nonprofit boards.

My most recent experience is working with a San Francisco tech company on improving their technical SEO, website structure, keyword strategy, and google paid ad campaigns.

My primary focus is helping businesses be more efficient with their resources, and increase profit by establishing new revenue streams. As a technical business consultant I recommend and implement technology solutions which help position your business as a leader in the market.

Selected Projects

2018 – Present

Hoppy Trout Brewing Co.

This brewery needed a new website to showcase their unique craft brews and advertise their business. After passing the age verification, the rest of the website displays their brand in style.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

November 2020

Zen’s Medicine

For this project I created an extensive searchable database, and set up professional software to make the most of their keywords for Search Engine Optimization (SEO). In addition, I also taught the client best practices for SEO as they continue to write health articles for their website.

May 2018 – Present

Murphy Business Summit

Throughout my continued relationship with the Murphy Business Association (MBA) I have built several event websites which have brought thousands of tourists to the area. Through SEO and content strategy, I have helped the MBA establish brand recognition in the community and beyond.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

May 2018 – Present

Very Murphy Christmas

Throughout my continued relationship with the Murphy Business Association (MBA) I have built several event websites which have brought thousands of tourists to the area. Through SEO and content strategy, I have helped the MBA establish brand recognition in the community and beyond.

Gummicube
2022 — Present

Marketing Director

  • Started as the SEO specialist in 2022 where I performed keyword research and SEO analysis.
  • Promoted to Marketing Director at Gummicube in 2024.
  • Manage a marketing team to produce quality content and run effective paid marketing campaigns on Google, Meta, and LinkedIn.

Packaging School
2021 — 2022

Webmaster

  • Webmaster for a packaging science education company affiliated with Clemson University
  • Managed two WordPress websites, one with e-commerce, and also a Learning Management System (LMS) for hosting e-courses
  • Front-End Web Developer with Elementor theme builder
  • Website Project Manager for new landing page projects connected to Google Ad Campaigns
  • Google Ads and Google Analytics management and reporting for multiple pay-per-click (PPC) campaigns, including responsive display, search campaigns, keyword research, Google Search Console, and SEO analysis

Base Note Labs
2016 — 2021

Project Manager + Marketing Manager

I planned and developed complex projects, organized workflow with a team, managed the budget, and maintained client relationships. I launched and maintained digital advertising campaigns, and consulted businesses on content and online growth action plans.

  • Conducted project planning, coordination, and implementation across multiple client projects
  • Front-End Web Development with Divi and Elementor theme builder
  • Created functional and technical documents
  • Managed scope creep and client expectations
  • Performed technical website audits with a focus on SEO, accessibility, and User Experience (UX) design
  • Created and managed Google advertising campaigns
  • Google Ad campaign manager for pay-per-click (PPC) responsive display ads, search campaigns, Google Search Console, and keyword research
  • Focused on Return on Investment (ROI) for clients

Tri-County Community College Small Business Center
2018 — 2021

 

Guest Consultant and Instructor

As a guest consultant and instructor, I work with small business owners to increase their leads and clients, optimize their marketing channels, and develop strategic content. I also host and teach workshops on topics such as digital advertising, business branding, social media management, and content creation.

Murphy Business Association
2018 — 2021

Marketing and SEO Consultant

In my role as a marketing and SEO consultant, I have increased traffic to the Murphy Business Association’s event websites as well as boosted their search ranking. I have also developed a comprehensive brand and content strategy that has led to a stronger social media presence and membership retention.

Movie Time Murphy
2016 — 2018

Co-Owner and Operator

During the course of my ownership, I updated Movie Time Murphy’s point-of-sale system and suppliers, integrated cloud-based applications, and managed daily operations

  • Inventory and product management
  • Updated operating system and suppliers, and integrated cloud-based applications
  • Increased revenue by 150% between October 2016 and January 2018
  • Managed daily operations including employees, cashflow, inventory, and community outreach
  • Sold business in February 2018 with a 40% profit margin

R’lyeh Enterprises, LLC
2016 — Present

Founding Partner

As a founding partner of this professional investment company, I am committed to the growth and expansion of local entrepreneurship.

Nuclear Technician
2015 — 2016

Seaman in United States Navy

  • Technical troubleshooting and problem solving
  • Strong team building and leadership experience
  • Excellent conflict resolution and interpersonal skills

Professional Skills

I help businesses grow their revenue by creating strategic content and marketing campaigns designed to turn visitors into customers and clients.

  • Resource Management, Business Operations, Budgeting
  • Workshop Facilitation, Classroom Instruction
  • Project Planning, Strategic Planning, Digital Strategy, Improving Efficiency
  • Client Management, Effective Communication

Technical Skills

  • Search Engine Optimization (SEO)
  • Technical Website Audits
  • G Suite and Microsoft Office Suite
  • Google Pay-per-click (PPC) Ads: Display Ads, Keyword Planner
  • Universal Analytics, Google Analytics 4
  • Search Console, Tag Manager
  • WordPress: Divi, Elementor, cPanel, HTML, CSS, PHP

Website Project Manager

  • Over 40 client contracts completed or in progress
  • Professional projects from websites and e-commerce to landing pages.
  • WordPress, Divi, Elementor, and Beaver Builder.

Google Ads Marketing Manager

  • Online marketing and pay-per-click (PPC) advertising campaigns
  • Google Ad campaigns, using Google Analytics and A/B split testing to make data driven website decisions
  • Google Tag Manager and Google Search Console.

Technical SEO Specialist

  • Experienced in using SEO tools for keyword research
  • Performing technical website audits and competitor analysis,
  • Reviewing page layout/design and site speed
  • Consulting on technical best practices

Client Relations Manager

  • Managing client accounts including intake, budgeting, and billing as well as managing client expectations.
  • Able to communicate complex topics to clients
  • Taught professional courses as a small business development educator and consultant

Distinctions + Education

Google
2020 — Present

Project Management
Certifications

Campaign Manager
Google Project Management

Digital Marketing
Certifications

Google Analytics
Search Ads 360
Google Ads Search
Google Ads Display

United States Navy
(Honorable Medical Discharge)
2015 — 2016

Seaman in United States Navy

Served for the rating of electronic technician, as a student in the Nuclear Propulsions Program, stationed at NNPTC in Charleston, SC.

Clemson University
2013 — 2014
2008 — 2012

Bachelor’s of Science in Physics
Minor in Mathematics (Analysis)

Coursework in electronics, thermodynamics, and optics with practical lab experience in solid state physics, material science, and machine coding

  • Problem solving, complex analysis, technical writing
  • Data analytics, statistics, modeling, computer coding
  • Systems implementation, integration, and troubleshooting
Contact Me

Get in Touch

Cell: (213) 291-5070
Office: (323) 400-5320
Email: hello@basenotelabs.com

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